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Now, as then, they wrote, "a woman's looks and perceived sociality remain crucial for being invited into a sorority." Risman, in a 2021 comparison between studies from the mid-'70s and the present day. "Openly judging each other in terms of male approval" was a "central theme" among sorority members who participated in a study throughout the 1970s and early '80s, according to researchers Simone Ispa-Landa and Barbara J. (Active University of Alabama sorority members told "Bama Rush" director Rachel Fleit that the tier system, whether they believed in its merits, was decided by fraternity men.) So why the emphasis on dress? Historically, according to studies of and interviews with sorority members throughout the 20th and 21st centuries, sororities have chosen pledge classes with an aim to ascend or maintain their place within the Greek tier system, an arbitrary and unofficial ranking of sororities and fraternities based primarily on the physical attractiveness of its members. "You don't want to give a sorority a reason to cut you." Why clothes are so important during recruitment "You don't have to be like everybody else … not trying to follow the crowd or the trend but while also fitting into a certain kind of mold for rush," Addicks says in the documentary, during which she accompanies a sorority hopeful to several stores to find a suitable recruitment dress. Trisha Addicks, a sorority recruitment coach who appears in "Bama Rush," says the key to the perfect rush look is to "blend in without crazy sticking out." One Bama alumnus who rushed told The Cut in 2021 that while those guides to recruitment clothing aren't "prescriptive," if PNMs "don't look like (they're) supposed to (e.g., you show up in a T-shirt instead of a dress), people will be like, 'She's weird.'" These guides often don't tell PNMs to avoid baring their midriffs or wearing thin spaghetti straps, but current sorority members often do in comprehensive videos on the dos and don'ts of sorority recruitment on TikTok and YouTube. Recruitment places an emphasis on sameness: At a massive Southern public university like Bama, sorority members might wear matching T-shirts and skorts for the first round and pull outfits from the same color palette as recruitment goes on.įor potential new members, or PNMs, the University of Alabama's Panhellenic Association also creates guides on what to wear for each round so they'll fit in with the rest of their rush group. Meticulously picking out clothes that telegraph their eagerness to be accepted is just a part of the process to joining a four-year family.Īnd at the University of Alabama, Greek life is exceptionally popular – around 36% of all students, or 12,000 people, belong to one of the school's 69 Greek organizations. The young women in "Bama Rush" express similar reasons for wanting to join a sorority – sisterhood, belonging, a sharpened sense of self. Rush at the beginning of your freshman year and get a brand new label before you even step foot inside a classroom." The conformist elements of sorority life can be appealing at first: Writing for Racked, Stephanie Talmadge said in 2017 that "fraternities and sororities offer a quick solution to the 'who am I?' conundrum. Recruitment fashion is about sticking to the script, not sticking out (Max, like CNN, is a unit of Warner Bros. The documentary "Bama Rush," premiering on Max (formerly HBO Max) on Tuesday, aims to demystify the simultaneously bubbly and heartbreaking recruitment we vicariously lived through on TikTok. And we got our first taste of Southern sorority life through their highly specific clothes. Suddenly, millions of eyes were on this previously mysterious ritual that, despite the access provided by TikTok, still remains murky. #BamaRush became wildly popular in August 2021 and once again in 2022 – the hashtag has been viewed more than 2.6 billion times on TikTok.

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And we the audience were there for all of it, until the Southern sorority hopefuls became sisters (though some never made it to Bid Day). There were chunky wedges and flouncy dresses and Lululemon shorts to "run home" in there were the funny mishaps and heartbreaking rejections.

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Every day of sorority recruitment at the University of Alabama in 2021, collegiate women showed off their Grey Goose sneakers, fluttery shorts from the Pants Store and Kendra Scott pendants. That's Outfits of the Day, for the uninitiated. (CNN) - Our nationwide fascination with #BamaRush all started with OOTDs.








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